Core Values

The following core values encapsulate our cultural values and govern our day-to-day decisions and behavior. Adhering to these core values has enabled us to be financially successful, develop strong personal and working relationships with others and become meaningful supporters of community service organizations that are important to us. We believe the key to our continued success lies in remaining true to these Values.


We revere honesty and forthrightness. We adhere to the highest ethical standards, provide timely, accurate and complete financial reporting to our stakeholders, encourage prompt disclosure of bad news and welcome disagreement.

Golden Rule

We respect others and treat them in the way that we want to be treated.


We clearly state and share our objectives with our employees, franchisees, shareholders and others. We measure our performance against these objectives and react to new information, changes and opportunities by adjusting our business processes to achieve and surpass our objectives.


We are committed to continuously improving our performance in order to meet and exceed the expectations of our franchisees, customers and investors/owners. We reward our people for improving service quality and reducing costs.


Earning a profit rewards our investors/owners and enables us to attract necessary capital for further investments in our people and operating processes.

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